What 10 years of content looks like.
SOFIE
GULLSTRÖM
200+ brands in my client list
HelloFresh
HEMTEX
NAKD
Akademibokhandeln
Epson
NestléSodaStream
SEPHORA
Pandora
VILA
Vero ModaSCANDIC
Wolt
Anyfin
Jollyroom
Herobility
DäckiaHEMMAKVÄLL®
Lensway
NORMAL
Protein.seNextstoryLANCÔMEL'ORÉALHelloFreshHEMTEXNAKDAkademibokhandelnEpsonNestléSodaStreamSEPHORAPandoraVILAVero ModaSCANDICWoltAnyfinJollyroomHerobilityDäckiaHEMMAKVÄLL®LenswayNORMALProtein.seNextstoryLANCÔMEL'ORÉALHelloFreshHEMTEXNAKDAkademibokhandelnEpsonNestléSodaStreamSEPHORAPandoraVILAVero ModaSCANDICWoltAnyfinJollyroomHerobilityDäckiaHEMMAKVÄLL®LenswayNORMALProtein.seNextstoryHi, I'm Sofie!
About me
When putting this portfolio together, I realized that it's not easy to summarize 10 years of work and experience in a single slide. So I decided to build a place where I can share more of the projects, ideas and work I've been part of.
Content for every format
Instagram & TikTok
Vertical video & UGC
TV & commercials
TV commercials & production
Web & advertising
Photography & campaigns
Highlights
Selected work.
myFUJIFILM
Created and starred in a commercial aired on TV in both Sweden and France. Photos I shot for the brand were also featured on their official website.
Sweden & France
Epson
Appointed as brand ambassador for Epson's Instagram channels across all Nordic countries for a full year. Delivered consistent, on-brand content for a Nordic audience.
Sweden · Denmark · Norway · Finland
HelloFresh
Selected as the face of HelloFresh in Sweden for a six-month campaign. Campaign photos and videos were distributed across their social media channels at scale.
Campaigns & social media
Award-winning creator
Winner of the Influencer Award – a recognition for creativity and industry impact.
Influencer Award Sweden
Unga Föräldrar & Malou efter 10
Featured on TV programmes Unga Föräldrar and Malou efter 10 on TV4.
SVT & TV4